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Amazon pushes into schooling with new academy in India

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Amazon pushes into education with new academy in India

Amazon CEO Jeff Bezos with Amazon India Chief Amit Agarwal through the Amazon’s annual Smbhav occasion at Jawahar Lal Nehru Stadium, on January 16, 2020 in New Delhi, India.

Pradeep Gaur/Mint by way of One other Billionaire Information

Amazon is pushing deeper into schooling with a brand new studying platform that is designed to assist college students in India get into prestigious engineering faculties.

The so-called Amazon Academy, introduced Wednesday, will likely be obtainable by means of a brand new Android app and an internet site. It is designed to assist college students put together for the Joint Entrance Examination, which is an evaluation performed for admission to sure engineering faculties in India.

Amazon mentioned Amazon Academy will embrace curated studying materials, reside lectures and assessments in math, physics and chemistry. The platform may also characteristic reside mock exams which are designed to imitate the JEE examination expertise. 

“Amazon Academy goals to carry top quality, reasonably priced schooling to all, beginning with these getting ready for engineering entrance examinations,” mentioned Amol Gurwara, director of schooling at Amazon India, in a press release.

“Our mission is to assist college students obtain their outcomes whereas additionally empowering educators and content material companions attain thousands and thousands of scholars. Our main focus has been on content material high quality, deep studying analytics and pupil expertise. This launch will assist engineering aspirants put together higher and obtain the successful edge in JEE.”

Amazon mentioned the content material is at the moment obtainable without cost and “will proceed to be for the subsequent few months,” suggesting that it’ll ultimately begin charging college students.

Amazon has a variety of different schooling platforms and initiatives together with AWS Educate, which is designed to assist individuals familiarize yourself with Amazon’s cloud platform, Amazon Net Providers. There’s additionally Amazon Ignite, which connects instructional content material creators to Amazon prospects and helps them promote issues like lesson plans and classroom video games as digital downloads.

Fellow U.S. tech giants Google and Apple have their very own schooling choices. Google for Training, for instance, gives customizable variations of a number of Google merchandise, whereas Apple gives reductions to college students and academics on its {hardware}.

Amazon in India

Residence too over 1.three billion individuals, India is a large market. Amazon has been scaling up its operations over the previous couple of years within the nation, which nonetheless has a comparatively nascent e-commerce market in comparison with its neighbor China and international locations within the West.

Experiences recommend that Amazon now employs over 65,000 individuals within the nation though Amazon declined to remark when AnotherBillionaire Information tried to substantiate the determine. Final Might, Amazon mentioned it wanted to rent 50,000 extra non permanent employees in India order to satisfy demand from Covid.

The Seattle-headquartered tech large opened an unlimited new workplace with house for over 15,000 employees in Hyderabad in December 2019 that’s reportedly the corporate’s single-largest constructing on this planet.

Amazon’s on-line careers portal reveals that the corporate is searching for software program improvement engineers and front-end engineers in India to work on Amazon Pay, which is a web-based funds processing service owned by Amazon.

“We’re in search of Sr. Engineers to construct a fee platform that may provide new fee mechanisms for our thousands and thousands of consumers and allow the ‘money to digital” financial system,’ one job advert reads.

It continues: “Amazon India Funds has a daring imaginative and prescient to turn into essentially the most trusted, extensively accepted fee answer on and off Amazon, for each on-line and offline transactions. To execute on this imaginative and prescient, Amazon India is systematically investing in native product innovation in areas of fee expertise, fee processing, revolutionary fee devices and service provider options.”